
Okay, truth be told, I’ve never been a huge MTV watcher, even when I was in their prime demographic (I occasionally partook in “Beavis & Butt-head,” but that was it), but I always make it a point to watch their annual Movie Awards. I do this because:
(a) I like wallowing in nostalgia for things emblematic of my youth -- oh, how I long for those days of Mike Myers hosting,
(b) I try to keep up-to-speed on what the younger, dumber generation enjoys, and
(c) rarely, oh so rarely – and usually dependent upon the host – they’re kind of entertaining or amusing.
But I’m generally dumbfounded by the nominations for said awards that were announced via MTV press release this morning. For the nominations to simply be a shit-show of laughter-inducing, quality-bereft trash would be expected, but something a bit more stupefying was on display this time around. I’m not saying foul play is necessarily at work, but something was definitely fishy in tween town.

WTF #1: I totally get/appreciate that these are for the MTV generation, and aren’t expected to epitomize the “best” of cinema, but I thought at least they were supposed to be things that were popular, right? Nominations like “Twilight” for Best Movie and Vin Diesel in “Fast & Furious” as Best Male Performance – these I understand, they make sense to me. But Anne Hathaway for Best Female Performance in “Bride Wars”? Did anybody (besides me) even fucking see “Bride Wars”?
Johnathon Schaech for “Prom Night”? While I know who Schaech is, thanks my dorky affinity for the 1996 forgotten gem “That Thing You Do!” and 1998 camp classic “Hush” with Jessica Lange and Gwyneth Paltrow (check it out immediately if you haven’t seen it), I highly doubt the ADD-inflicted tweens who vote for these awards know who he is or even remember “Prom Night” – which came out well over a year ago (decades in MTV-years) – let alone actually cast their votes for him.

WTF #2: 5 nominations for “High School Musical 3”? I’m sorry, I know these demographics are getting younger and younger as time goes on, but is MTV chiefly watched by 8-year-olds nowadays? I’d expect acclaim for shit like “Wanted” (3 nominations), “The Dark Knight” (4 nominations) and “Twilight” (7 nominations), but what’s the deal with the love for single-digits-targeting swill like “HSM3” and “Hannah Montana: The Movie”?
And all this sharing space with nominations like Kate Winslet for Best Female Performance in “The Reader” and 6 nominations for Oscar-beloved “Slumdog Millionaire”? While “Slumdog” was pandering and simplistic enough that I guess that it kind of makes sense that this crowd would like it, I find it a bit hard to swallow that kids putting up Zac Efron and Hannah Montana for awards actually sat through Stephen Daldry’s chilly, Nazi-sympathizing adaptation of Bernhard Schlink’s Holocaust drama.

I mean, some of these nominations are kind of cool/worthy (my props to MTV’s props for Robert Downey, Jr., Anna Faris, Amy Poehler, James Franco and Bruce Springsteen), but something like “Milk” being relegated to the ‘Best Kiss’ category? Way to continue that annual tradition of ‘two boys kissing is naturally funny, so we gotta include them in the clip reel’ that’s been going on since these awards started. Kudos.
I’m not saying that these bullshit, irrelevant awards are necessarily corrupt, but at the least, these nominations pose some interesting questions: Who exactly belongs to ‘The MTV Generation’ in 2009? What do these awards say about that generation, if anything? Are these actually the favorites of said generation, or just people that are presenting awards and/or agreed to show up? Does MTV/Viacom just need to portion out the nods to different film studios to create beneficial business relationships with all of them in the future? What do you think?
But at the end of the day, the real important question is this: who truly gave the Best Male Performance of the year: Zac Efron or Vin Diesel?
(a) I like wallowing in nostalgia for things emblematic of my youth -- oh, how I long for those days of Mike Myers hosting,
(b) I try to keep up-to-speed on what the younger, dumber generation enjoys, and
(c) rarely, oh so rarely – and usually dependent upon the host – they’re kind of entertaining or amusing.
But I’m generally dumbfounded by the nominations for said awards that were announced via MTV press release this morning. For the nominations to simply be a shit-show of laughter-inducing, quality-bereft trash would be expected, but something a bit more stupefying was on display this time around. I’m not saying foul play is necessarily at work, but something was definitely fishy in tween town.

WTF #1: I totally get/appreciate that these are for the MTV generation, and aren’t expected to epitomize the “best” of cinema, but I thought at least they were supposed to be things that were popular, right? Nominations like “Twilight” for Best Movie and Vin Diesel in “Fast & Furious” as Best Male Performance – these I understand, they make sense to me. But Anne Hathaway for Best Female Performance in “Bride Wars”? Did anybody (besides me) even fucking see “Bride Wars”?
Johnathon Schaech for “Prom Night”? While I know who Schaech is, thanks my dorky affinity for the 1996 forgotten gem “That Thing You Do!” and 1998 camp classic “Hush” with Jessica Lange and Gwyneth Paltrow (check it out immediately if you haven’t seen it), I highly doubt the ADD-inflicted tweens who vote for these awards know who he is or even remember “Prom Night” – which came out well over a year ago (decades in MTV-years) – let alone actually cast their votes for him.

WTF #2: 5 nominations for “High School Musical 3”? I’m sorry, I know these demographics are getting younger and younger as time goes on, but is MTV chiefly watched by 8-year-olds nowadays? I’d expect acclaim for shit like “Wanted” (3 nominations), “The Dark Knight” (4 nominations) and “Twilight” (7 nominations), but what’s the deal with the love for single-digits-targeting swill like “HSM3” and “Hannah Montana: The Movie”?
And all this sharing space with nominations like Kate Winslet for Best Female Performance in “The Reader” and 6 nominations for Oscar-beloved “Slumdog Millionaire”? While “Slumdog” was pandering and simplistic enough that I guess that it kind of makes sense that this crowd would like it, I find it a bit hard to swallow that kids putting up Zac Efron and Hannah Montana for awards actually sat through Stephen Daldry’s chilly, Nazi-sympathizing adaptation of Bernhard Schlink’s Holocaust drama.

I mean, some of these nominations are kind of cool/worthy (my props to MTV’s props for Robert Downey, Jr., Anna Faris, Amy Poehler, James Franco and Bruce Springsteen), but something like “Milk” being relegated to the ‘Best Kiss’ category? Way to continue that annual tradition of ‘two boys kissing is naturally funny, so we gotta include them in the clip reel’ that’s been going on since these awards started. Kudos.
I’m not saying that these bullshit, irrelevant awards are necessarily corrupt, but at the least, these nominations pose some interesting questions: Who exactly belongs to ‘The MTV Generation’ in 2009? What do these awards say about that generation, if anything? Are these actually the favorites of said generation, or just people that are presenting awards and/or agreed to show up? Does MTV/Viacom just need to portion out the nods to different film studios to create beneficial business relationships with all of them in the future? What do you think?
But at the end of the day, the real important question is this: who truly gave the Best Male Performance of the year: Zac Efron or Vin Diesel?






































