Have you ever heard of Wilkin's Coffee? Well I haven't either. But it turns out that if we don't drink it, we might be brutally beaten/maimed/and executed by a muppet that sounds like Kermit the Frog.
It's even more unfortunate that I don't think Wilkins Coffee exists any more.
Brilliant advertising, this. It makes me wish our ads were more violent and hilarious. (Muppet on Muppet violence is THE BEST!) It's also impressive that they were able to get their key message out: "Drink coffee or a muppet will slay you." in ten seconds. Very impressive. See what happens in these ten-second spots where WILkins kills WONTkins (because he doesn't know of, or doesn't quite like Wilkins Coffee).
In addition, an interesting anecdote about the video where the non-Wilkins muppet gets shot in the head:
Steve Whitmire, the voice of Kermit since 1990, recently visited the Savannah College of Art and Design and shared with us an interesting story about one of the Wilkins commercials. Apparently, in one of those local markets, the spot where Wontkins gets shot in the head from a mysterious arm that appears to his left aired for the first time on the day JFK was assassinated. Of course, it was pulled after complaints, even though no one could have seen that coming, not by a long shot.We need to do this again. Get muppets to threaten consumers into buying things. Or use death threats couched in humor to get a point across. Perhaps we can have Mac kill the shit out of PC. I love John Hodgman but that could actually work nicely.
1 comments: